Wayne first joined BALI as Chief Operations Officer in 2011 and was appointed Chief Executive in 2015. Prior to joining the Association, he followed an early career in the hospitality industry before becoming Chief Executive for a range of awarding bodies/training consultancy companies in a range of industries including Managing Director of the land-based sector’s awarding body, Lantra Awards, in 2006.
BALI represents a membership of over 1800 companies and individuals in the landscape sector. During his tenure Wayne has been instrumental in raising the association’s profile at both government and industry level.
He contributes to key cross-industry working groups and committees, including the Ornamental Horticulture Roundtable Group, various Defra Working Groups, the Plant Health Alliance Steering Group and numerous other industry-led collaborative initiatives.
He represents the association on the All Party Parliamentary Gardening and Horticulture Group along with the Scottish Ministerial Industry Roundtable Group and is BALI’s key protagonist for the industry’s skills shortage, overseeing the launch and development of the BALI GoLandscape careers initiative, also ensuring BALI was at the forefront of the employer-led Trailblazer Apprenticeships.