Speakers

Michel Wimmers was born in the Netherlands and brings over 30 years of management experience, including more than 20 years in vegetation management for public spaces. In 2018, during his career at Bayer as Benelux lead, he initiated the eWeeding project—introducing electricity as an innovative, sustainable mode of action for weed control. In 2023, together with his wife Sonja, he commercialized the project by founding Wimmersson, with a clear vision: to make weed control safer, more effective, and environmentally sustainable for the future.