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Wildflower Turf

Categories: Green Roofs & Green Walls, Wildflower,

Wildflower Turf

Wildflower Turf Ltd is a leading supplier of Wildflower Turf products in the UK.

The concept of Wildflower Turf was developed in 2003 and the company now produces a range of innovative turf products that have considerable benefits to specifiers, installers, estate managers and landowners.

A family business through-and-through, the Hewetson-Browns have been farming in Hampshire for two generations. In 1982, the decision was made to diversify from traditional crops into turf production and the family pioneered a soil-less growing system which inspired and transformed the industry.

Managing Director, James Hewetson-Brown, began experimenting with wildflower products in 2003, and by 2010 Ashe Warren Farm’s sole focus was the production of Wildflower Turf. Today the business is led by James and his wife Claire, with younger son Olly also involved in the holidays.

In 2021, Wildflower Turf Ltd expanded substantially with the acquisition of new landholding in Shropshire. The purchase of Forge Farm will provide an additional 60,000m2 of production capacity and enable Wildflower Turf Ltd to continue to grow and innovate.

As an established and respected player in the UK wildflower market, the company’s production revolves around a skilled team of 25 staff over three sites, with an annual capacity to supply over 250,00m² of turf.

With a dedicated in-house research and development team, on-site laboratory and extensive trial facilities, the business continues to push boundaries within the landscaping industry when it comes to wildflowers.

With a diverse commercial and private customer base, Wildflower Turf supplies to landscapers, councils, garden designers, landscape contractors, landscape architects, and educational establishments.

Its products have a wide range of uses in garden, landscape and built environment projects, and possess an impressive set of green credentials.

Whether it be a traditional wildflower meadow, green roof, or riverbank project, the business has firmly established itself as a significant contributor to the environment through its ecological benefits, aesthetic qualities and ability to absorb carbon.

Its enhanced growing medium, Meadowscape Pro™, is now 100% peat-free. Enriched with Hydropor™, the specially developed formula supports good water percolation and retention, stabilising the growing medium for much better seed germination compared to more conventional direct seeding.

The business is currently working with a number of high-profile organisations to create wildlife-friendly environments for species such as bees, butterflies, voles and slow worms, with projects in place with Royal Botanic Gardens, Kew, The Environment Agency and Natural England.

Additionally, numerous councils throughout the UK have used its products, including Meadowscape Pro™ to improve the parks and open spaces within their remit.

Its turf is also specified by landscape architects for both green roof and landscaping projects, as a simple way of guaranteeing a wildflower meadow and bringing associated ecological benefits.


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